TABLE OF CONTENTS

1. WHAT IS THE HEN CO?
2. THE HEN CO WEBSITE
3. THE HEN CO MARKETING STRATEGY
4. THE HEN CO SUPPLIER TERMS
5. THE HEN CO PACKAGES
6. THE HEN CO PEOPLE
7. CONTACT DETAILS

TERMS

ACTIVITY– Any product or service that we might promote for you on our website
CLIENT – Anyone who books your activity through THE HEN CO
THC – The Hen Co (2009) Limited, July 2009 company number 2294329

1. WHAT IS THE HEN CO?
THC is a website where the bride-to-be, bridesmaids or anyone planning a hen’s night or girl’s weekend can go to one website to plan their complete dream party. We will ensure from whoa to go the group experiences a seamless schedule of fun, be it one activity or a whole activity-filled weekend.

THC will promote and facilitate activities in most main cities across New Zealand.  Our aim is to alleviate the task of searching through numerous websites, scheduling individual
activities, liaising with multiple businesses and then hoping for the best on the day. At THC we’d like to take care of everything from the initial enquiry about an activity, product or service right through to booking a complete weekend getaway. We offer a door to door service for our clients, guaranteeing a flawless experience.

At THC outstanding customer service is our top priority.

THC is a 24 hour booking agency that will take phone and internet orders. We arrange personalized itineraries for the group on their behalf; we will book, reconfirm and prepay activities direct with our suppliers.

2. THE HEN CO WEBSITE
THC base marketing tool is our website www.thehenco.co.nz

*Example illustrates The Hen Co home page
Potential clients will be able to navigate the site under the following titles
PACKAGES – pre-designed packages varying in price and a range of activities such as Extravagant, Celebrity, Golden Girls, Pampered Girls, Game On, and Cowgirls.

ACTIVITIES – this page is divided into three options;

Activities are spread out over day time, night time and weekends depending on each hens party. Each of our exclusive suppliers will have a custom made icon that will appear on one or more of these options.

DAYTIME e.g. dance lessons, salsa, burlesque, pole dancing, bungy jumping, bridge walk, horse riding, wall climbing, chocolate making, personal shopping experience, winery tour, boat cruise, saucy photo shoot, Segway challenge, dayspa, champagne and chocolates, quad biking, breakfast café, babysitting service, minibus transfers, limo, accommodation, portable spa party, personalised t-shirts.

NIGHTTIME e.g. men in uniform show, limo lap dances, club crawl, boat cruise, life drawing class, costumes, restaurants, high tea, travel, themes, sex toy party, topless waiters, strippers, concert, comedy show, singstar, belly dancing lesson, cabaret / drag show, Spookers, dinner party, pamper party, babysitting, transfers, limo, hotel accommodation, function rooms, pole dancing, burlesque lesson, pub crawl, limo crawl, portable spa party, THC hunk chaperones, personalized t-shirts/singlets.

WEEKEND e.g. Waiheke, Raglan, Rotorua, Piha, Country. If a client is interested in your activity they are invited to click further on your icon, which will open as a popup with moving photos, activity description and important information (outlined below) where relevant.

Accommodation rating 2star/3star/4star/5star
Fitness level required None/Low/Moderate/Experienced
Scare-O-Meter None /Daunting/Terrifying/Petrifying/Spare Undies Reqd
What to wear
What to bring
What is provided
What city available in
Minimum group number for this activity
Maximum group number for this activity
Under 18 yes/no
Map
Business Hours
Public Holidays
Mobile Activity yes/no
BYO policy
Alcohol policy
Food and beverage available for purchase

Addition services available
*Example illustrates The Hen Co supplier activity page

3. THE HEN CO MARKETING STRATEGY
• Affiliations – we have affiliations with at least 10 other businesses who are not suppliers these businesses will direct referrals to us; such as event management companies, wedding planners etc.
• Web Marketing – we use Google Ad-words and paid listings such as Hirething’s, Yellow and Wedding websites to promote our site, and will do until it is cached and ranking high on Google.
• We have a web optimization specialist on staff who works solely on our websites and design.
• Keywords – your top 5 keywords used in the coding of your page which will help for searches.
• Our other company THE STAG CO will generate traffic by click through banner advertisement, also our sales staff will be offering bonuses for the stag group related to any of their hen parties.

POINTS OF DIFFERENCE

  • Our website is fresh and uncluttered.
  • We don’t charge set up.
  • We don’t charge annual fees.
  • We only charge based on per job basis.
  • We don’t offer refunds for people who don’t turn up.
  • We don’t top up your prices to make extra money.
  • We don’t cover our website in placement ads or advertising for non suppliers.
  • We don’t make our customers create a login to get prices or a quote.
  • We won’t list your main competitor.
  • We pre pay prior to the booking.


4. THE HEN CO SUPPLIER TERMS

As a supplier to THC we require you to:

  1. Initially, and then once every 12 months, provide a sample experience (famil) of your activity to THC, which will be an opportunity for our management and/or staff to offer the best product knowledge and information about your activity to our clients. This will be for up to 4 people and will be specified in your supplier agreement.
  2. Ensure all prices given to THC match your base prices.
  3. Ensure all prices and activity options are up to date at all times.
  4. Provide all the requested information in a timely manner to ensure your listing is looking its best.
  5. Supply the activity as booked on your purchase order.
  6. Generate an invoice on every supplier purchase order for payment. This amount is less the commission your company is offering. e.g. cost of 1 meal = $25.00 including GST, less 15% = $21.25 is what you invoice us.
  7. Authorize any changes or upgrades with THC.
  8. A link on your website to ours. Not only does this help our site with search engines, but also helps yours.
  9. If there are any issues your first point of contact is the THC sales manager via 021 151 9266 and second point of contact is the our Supplier Manager Bridgette 021 151 9266.


5. THE HEN CO SUPPLIER PACKAGES
THC promises to provide under the following packages:

NON EXCLUSIVE PACKAGE

  • Provide free design of your icon, activity profile, up to 4 photos.
  • Up to 50 word write up on your activity.
  • Full payment before activity date on invoice.
  • One free profile update every 12 months.
  • Appear on one page location option
  • No fixed term – cancel at anytime as long as existing bookings are fulfilled.
  • More than one business may appear under your activity type. You may name one competitor you wish for us to exclude.
  • 15% commission on your activity.

EXCLUSIVE PACKAGE
Not available for food activities or accommodation

  • Provide free design of your icon, activity profile, up to eight photos, testimonials.
  • First option on any other available New Zealand locations.
  • Up to 100 word write up on your activity.
  • Full payment before activity date on invoice.
  • One free profile update every 6 months.
  • Appear on any or all page location options.
  • Your business logo on your activity profile for branding purposes.
  • Our web banner and a click through from your website to www.thehenco.co.nz
  • Your activity listed in as many of our packages as feasible.
  • One full month of banner advertising on our home page, clicks to your activity profile page. (You must provide logo and banner)
  • Feature write up on your activity in any email marketing.
  • No fixed term – cancel at anytime as long as existing bookings are fulfilled.
  • Your business will be our first point of contact for your activity.
  • 20% commission on your activity.

6. THE HEN CO PEOPLE
THC was created by Shaun Wright who have owned and managed Adult Entertainment agencies.  Considering these are a lot of groups who don’t want ‘adult’ themes we saw a gap in the market for a hen party booking agency which offers everything from pampering to hotel rooms the concept it is very popular in the UK and only new to New Zealand. We are hugely passionate about our businesses, and we believe in doing work you love. Bridgette Munro (sales manager) brings a wealth of experience in event planning and hen party entertainment. info@thehenco.co.nz

7. CONTACT DETAILS

All supplier enquiries:
info@thehenco.co.nz
0800 742 273 (Message Service)
021 151 9266 (Sales) Bridgette